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Brand barometer: Carbonated drinks - which is most prominent on the web?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... groupings, such as channel authority, interaction, content dynamic, competitor analysis, etc ...

Rapp creative directors poached by Pulse

Pulse Group, as executive creative directors....They will oversee all creative output within the agency and take creative and management roles on flagship clients, including Emirates, Renault, Morrisons and Diageo. Mike Spicer, chief executive of Pulse Group, said: "With such established creative talent at Pulse Group, we'll be able to provide truly ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

, Audi challenges the convention of automotive.' Ambition: 'Moving into general management at VW Group ...

Tess Macleod Smith joins Net-a-Porter

The Net-a-Porter Group has hired Tess Macleod Smith as its new group publishing director....other websites, TheOutnet.Com and MrPorter.com, the group currently nets an audience of over six million. Macleod Smith said: "I am thrilled to have joined the Net-a-Porter Group in this newly created role ... to advertisers and partners. "The group has developed a reputation for innovation and we want ...

Trading Places: this week's people moves

Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes...Advertising Leo Burnett Group has promoted its chief strategy officer, Giles Hedger , to the position of UK group managing director. ( Campaign ) Marketing Barclays has hired former Vodafone ... ) Troubled food company Premier Foods is parting company with group marketing director Jon Goldstone , who ...

Generation Y: Demanding diners who expect healthy eats and good value

. These 16-24 year olds are an important age group for brands, and in particular 16-19 year olds who ... Express various offers, which demonstrate how attractive the good-value message is to this group ...

Think BR: The value of biometrics

-testing research, apparently 'conventional' as it is based on surveys or groups, in fact incorporates a range ...

RBS Insurance division to rebrand as Direct Line Group

RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege...to a report in the Insurance Times , it has changed its name from RBS Insurance Group to Direct Line Insurance Group at Companies House. It has also trademarked the name, alongside a new multi ...

Local Government Association appoints David Holdstock as director of comms

government comms. He is chair of LGcommunications, the nationwide group of local authority comms ...

Leo Burnett promotes Hedger to UK group MD

Leo Burnett Group has promoted its chief strategy officer, Giles Hedger, to the position of UK...Burnett London, becomes the deputy group chief executive. The promotions are part of Leo Burnett's UK succession plan after Andrew Edwards, the group chief executive and chairman, recently assumed the additional role of president of Central Europe. Hedger will remain the group's chief strategy officer while ...

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