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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

24 May 2012 | by Simon S Kershaw

a bit. Going back to the question above, the Government has united and galvanised groups ... councillor with links to local building companies quickly led to the formation of a Facebook group designed ...

Most businesses lack effective single customer view, finds survey

24 May 2012 | by Daniel Farey-Jones

that their business holds across multiple channels." The research showed that even the group that had an effective ...

The Economist develops ad network Ideas People

18 May 2012 | by Daniel Farey-Jones

The Economist Group is building on its advertising network, Ideas People, to group together more

KLM launches nine-month Facebook initiative

04 May 2012 | by Loulla-Mae Eleftheriou-Smith

KLM launched a campaign simultaneously with airline Air France, which is part of the same group ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ...

Direct marketing budgets revised down

19 Apr 2012 | by Daniel Farey-Jones

of the IPA's Direct Marketing group and chief executive of Lida, said: "It s great to see confidence starting ...

Direct Line Group seeks shop for DM task

19 Apr 2012 | by Sara Kimberley

Direct Line Group is searching for an agency to handle a new direct marketing account across its

Laithwaites Wine names ex-Lloyds man as marketing chief

05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Roberts replaces Georgina Hewitt, who left the post in February 2011 to take up a role with Laithwaite's data agency, More2. Roberts reports directly to Laithwaites Wine managing director Glenn Caton. Roberts joins Laithwaites Wine from Lloyds Banking Group, where he spent five years, most recently as head ...

Taming the data deluge

05 Apr 2012 | by David Benady

OBESITY TNS divides consumers into five groups according to the way they consume data - the 'fast ... to suit these different groups, TNS argues that brands can overcome consumer resistance to the data deluge ... ' comprise about 25% of the UK population, although about 40% of marketers belong to this group. They see ...

Lateral Group hires Mike Cavers as executive creative director

02 Apr 2012 | by Nick Batten

at Lateral Group as its first executive creative director...., to Publicis Dialog and Chemistry. His most recent role, which he left in October last year , was executive ... , Shell and Vodafone. Jason Cromack, chief executive at Lateral Group, said: "Mike is arguably one ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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