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'Generation flux' marketers consider alternative career paths

board for arts group Creative Capital, says consultancy work allows her to be objective about a brand ... is Catherine Salway (below right), the former group brand director of Virgin. She left the brand after ...

The age of the interim marketer

his role as group marketing director of Dairy Crest was scrapped. Most recently he's been working as a ... , beneath their scale or lacking in interest. That's a view shared by David Grint, formerly group brand ...

Brand barometer: High-street beauty brands, which one is most prominent online?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... groupings, such as channel authority, interaction, content dynamic, competitor analysis, etc ...

HSBC group marketing boss issues Facebook privacy warning

HSBC group marketing director Chris Clark has warned that the brand may review its advertising

HSBC's Chris Clark on a new era for the bank's marketing

The HSBC group marketing director is overseeing changes to the bank's positioning, marketing...has fallen to group marketing director Chris Clark, a former Saatchi Saatchi adman, who seems ... - Various roles, rising to group account director, Saatchi Saatchi (1987-1996) - Managing director ... -2000) - Head of emarketing, rising to group marketing director, HSBC (2001-present) STAT ATTACK 2011 ...

Brand Health Check: French Connection

- Focus the brand's efforts: prioritise a great range of womenswear for an older and more affluent group ...

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

-operative Banking Group We are prone to making the mistake of thinking we can predict what's going to happen ...

Everything Everywhere and Stagecoach trial mobile contactless fares

with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses and trains..., finance director, Stagecoach Group, said: "The security of customers' details in the new Quick Tap ...

NBA gets serious about cracking UK

, but there is a big job to do. We have an avid core group of fans, but our challenge is to grow beyond this ...

Brand barometer: Coffee shops, which one is most prominent online?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... groupings, such as channel authority, interaction, content dynamic, competitor analysis, etc ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.