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In the style of the mydavidcameron.com website, which sprang to fame in the run-up to the General Election, the group is giving visitors to its website the chance to add captions to doctored Change4Life ads. The Children's Food Campaign is promoting the new page via Twitter and has already gained ...
The Tune Group, the entertainment and leisure brand founded by the owners of low-cost airline...this weekend. The partnership gives Tune Group access to 2,000 professional football matches ... that our new relationship with Tune Group will further help the development of refereeing in this country ... moved to the parent group in an effort to make the brand, which also owns Tune Hotels and finance brand ...
Russell was formerly head of data planning at Publicis Dialog where he worked with brands including Renault, Hewlett-Packard and Citibank. His clients at TBCH will include 3 Mobile, De Vere and Royal Mail. Russell said: "It is an exciting time to join TBCH. The role provides the challenge ...
of Talk Talk Group, said: "The Digital Economy Act's measures will cost the UK hundreds of millions ...
group, admits that one of the biggest challenges facing providers of behavioural targeting technology ... behavioural network should take when using data for targeting. Ian MacDonald, Trader Media Group Trader Media Group has used behavioural targeting to increase the relevancy of acquisitional online ...
, and that is how the company grew. Now, as part of media group Pearson, its growth is partly due to that other ...
of The Wireless Group, who launched a 66m court action against Rajar over what it claimed were lost revenues. A ...
. Having worked in the new business arena for many years at agencies such as TBWA and Publicis, Balko has ...
segmented and positioned to offer more focused benefits to a narrower target consumer group. It's not clear ...
'd say about this last group is that they would give a resounding 'no' to the question. So, to suggest ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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