HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
HSBC group marketing director Chris Clark has warned that the brand may review its advertising
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RBS Group's Andrew Wilson to take client-facing role at WPP
31 May 2012 | by Matt Cartmell
RBS Group's head of group comms is leaving to take on a top role at WPP....to the marketing group led by Martin Sorrell, where he will take on a client facing role across a number of WPP ... to set up different reporting lines overseen by head of comms and group chief economist Andrew McLaughlin ... at Royal Bank of Scotland since 2003, when he joined as head of group media relations. He formerly worked ...
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
The HSBC group marketing director is overseeing changes to the bank's positioning, marketing...has fallen to group marketing director Chris Clark, a former Saatchi Saatchi adman, who seems ... - Various roles, rising to group account director, Saatchi Saatchi (1987-1996) - Managing director ... -2000) - Head of emarketing, rising to group marketing director, HSBC (2001-present) STAT ATTACK 2011 ...
Aviva appoints Bray Leino to B2B account
29 May 2012 | by Daniel Farey-Jones
The Mission Marketing Group-owned agency's London office will manage B2B communications across all of Aviva's UK business areas life and pensions, general insurance and healthcare. The business was previously split between several agencies including Teamspirit, CST The Gate and Curious. CST The Gate ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
at the agency. ( Campaign ) Marketing Thomas Cook has appointed a new group chief executive, ending its ... to head of brands and engagement. ( Marketing ) Directories brand Yell has parted company with group ...
Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
The pitch is thought to have been called by the company s headquarters in Switzerland. Publicis ... , including direct marketing and sponsorship, and its media account into Publicis in 2004. Publicis won ... captured the global media account after a 2009 pitch for the business against the Publicis-owned Zed Media ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
. They are often pivotal in business-to-business purchasing, exacerbated by group decision-making. A deadlocked ...
Santander UK seeks to bring in lobbying help
23 May 2012 | by Matt Cartmell
on Lloyds Banking Group in late 2011. Santander is believed to have been using Brunswick on an interim ...
Brand barometer: Car insurers, which one is most prominent online?
18 May 2012 | by Gemma Charles
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... groupings, such as channel authority, interaction, content dynamic, competitor analysis, etc ...
Direct Line Group recruits former HSBC marketer Evans
17 May 2012 | by Alex Brownsell
Insurer Direct Line Group has hired former HSBC marketer Mark Evans to the role of director.... He began his career at Mars and has subsequently held marketing positions at 118118. The group ... government in 2008. Vlemmiks said the appointment would help Direct Line Group to "supercharge" its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
