Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
-operative Banking Group We are prone to making the mistake of thinking we can predict what's going to happen ...
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Citizen appointed to launch Virgin Pure water purification products
30 May 2012 | by Matt Cartmell
profile launch event involving Branson and Ofra Strauss, chairperson of the Strauss Group, before ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
, but there is a big job to do. We have an avid core group of fans, but our challenge is to grow beyond this ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish...Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix....MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands have expanded internationally by exploiting their reputation for quality, design, creativity ... GOLDSTONE, FORMER GROUP MARKETING DIRECTOR, PREMIER FOODS The elements of the marketing strategy ...
The truth about lying on your CV
17 May 2012 | by Suzy Bashford
Harrington cites research from the Risk Advisory Group, which vets candidate credentials for employers, which ... Retail Group includes recruitment. 'This is where the interview process is important in establishing ...
Procter & Gamble consolidates Pampers European and UK comms
17 May 2012 | by Sara Luker
Procter & Gamble, the world's largest consumer products group by sales, is consolidating European
Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
back out again in PowerPoint presentations to infuse the group consciousness. It's all useful, and ... working days. It will keep you honest. If you're a planner for a pub group, volunteer for back ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
-president and managing director, P G UK (1995-1998) - President, global fabric care, P G (1998-2001) - Group ... . 'I recently took a group of analysts out jogging. It was interesting to see who tried to keep up ...
Editor's Comment: Unilever's Paul Polman: a CEO worth every penny
09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com
Unilever and its chief executive, Paul Polman, are not in that class. Since he took the helm in 2009, Unilever's share price has risen 68%. This picture isn't perfect: the group's operating profits grew by just 1% in 2011. Today (Wednesday) at Unilever's AGM, shareholders are expected to register ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
