01 Jun 2012
| by Nicola Clark
board for arts group Creative Capital, says consultancy work allows her to be objective about a brand ...
is Catherine Salway (below right), the former group brand director of Virgin.
She left the brand after ...
01 Jun 2012
| by David Benady
his role as group marketing director of Dairy Crest was scrapped. Most recently he's been working as a ...
, beneath their scale or lacking in interest.
That's a view shared by David Grint, formerly group brand ...
01 Jun 2012
| by Doug Whelpdale
appear that the Jubilee has galvanised Britons into planning dedicated Jubilee events.
Every group has ...
parties than anyone else you know.
It is a big job, but every group needs an organiser: the size ...
that people seek to add meaning to their lives individually and as part of a wider social group ...
30 May 2012
| by Matt Cartmell
profile launch event involving Branson and Ofra Strauss, chairperson of the Strauss Group, before ...
30 May 2012
| by John Reynolds
The TV ad, which aired in March, was created by Publicis Conseil.
It featured the inside of a fridge, with the cartoon Frubes characters marching in unison behind their leader, who appeared in the character of an army sergeant major.
The sergeant major initiated the following singing exchanges ...
25 May 2012
| by Gemma Charles
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...
groupings, such as channel authority, interaction, content dynamic, competitor analysis, etc ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
The repositioning has been kicked off with a new TV ad by BBH that features a group of dogs turning up to a party hosted by cats.
The hostility between the two species is broken down by the dogs proffering a crate of J20. The ad ends with the strapline, "A bottleful of togetherness".
Last year ...
22 May 2012
| by Jane Bainbridge
Breweries.
Sandra Mitchell, marketing director, C C Group
Mitchell has just taken over the role from ...
17 May 2012
| by Jeremy Lee
venture between Diageo and the Dutch company Nolet Group, has now approached agencies about a specific UK ...
17 May 2012
| by Jeremy Lee
, is not affected by the review.
Last month, Mark Roberts, the head of customer marketing at Lloyds Banking Group ...