ANALYSIS: Publicis buying spree to bolster PR - The acquisition of Bcom3 last week by French giant
22 Mar 2002 | by BEN BOLD
was correct. The proposed takeover of Bcom3 by France's Publicis Groupe marks a further step in marketing's consolidation. The £2.1bn deal means Publicis - led by CEO Maurice Levy - has now clinched fourth position in the global table. Across its operations, Publicis has traditionally been strong in Europe, whereas Bcom3 has ...



