The Direct Approach: Community centres
06 Oct 2006 | by Thomas Curwen, Publicis Dialog
. - Thomas Curwen is the planning director at Publicis Dialog. ...
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Publicis merger
17 Dec 1998 | by DANNY ROGERS
Publicis has merged its below-the-line financial arm Publicis Financial into its mainstream...Publicis has merged its below-the-line financial arm Publicis Financial into its mainstream operations to win more business from financial services clients. The move follows two recent wins - a pounds 10m account with UBS and a pounds 7m account for the launch of Commercial General Union. ...
The Direct Approach: The agency of the future
04 Nov 2005 | by Simon Marshall, Publicis Dialog UK
are numbered. - Simon Marshall is the chief executive of Publicis Dialog UK. ...
Publicis launches global digital network Publicis Modem
03 May 2007 | by Mark Banham
LONDON - Publicis Groupe has launched a new global digital arm under the banner Publicis Modem...Digitas, which was recently acquired by Publicis Group for $1.3bn ( 653bn). It has led to the departure ... , will head up the the new venture as chief executive officer. He will also assume the same role at Publicis ... operating officer at Publicis, and will sit on the worldwide executive committee of the network ...
Direct choice: Lurpak
05 Jul 2006 | by Simon Marhsall, Chief executive, Publicis Dialog
The association this mailing makes between Lurpak and breakfast is spot-on and a good way to present sampling activity at train stations and retail outlets. The box design uses the product packaging and reinforces the brand. It brings a smile to the face and the promise of a free continental breakfast...
Direct News: Direct choice: Land Rover
02 Jun 2005 | by Mike Cavers, Executive creative director, Publicis Dialog
Last week I was fortunate enough to experience what is termed 'the fastest way out of London' - the Heathrow Express. As I took my seat on the 17.45 out of Paddington (in first class, due to overcrowding by Japanese schoolchildren), my knee was caught on an overprotruding seat-back pouch.
DIRECT CHOICE: Toyota
14 Mar 2002 | by STEVEN COOPER, New business director, Publicis Dialog
Right time, right place, right audience is part of our everyday vocabulary in direct marketing and this mailing would appear to hit the nail on the head.
EasyJet 'times change' by Publicis
15 Jun 2011
The scheme allows consumers to make unlimited date changes within a four-week window, forgo extra charges such as booking fees and bag check-in fees, and get automatic speedy boarding when booking through the website. Three press ads, created by Publicis, under the strapline Times Change depict a ...
Martin Reidy quits Publicis Worldwide
01 Sep 2009 | by Noel Bussey
LONDON - Martin Reidy, the worldwide chief executive of Publicis Modem and Publicis Dialog...-out of the Publicis Modem network, which now has offices in 40 countries and employs 1,200 staff. Since then, Publicis Worldwide's digital revenues have doubled. Digital now accounts for 15 per cent of the network's revenues. Richard Pinder, the chief operating officer of Publicis Worldwide, said: "Martin helped us ...
Publicis wins 2002 Winter Olympics
28 Sep 2000
LONDON (Brand Republic) – Publicis USA has been appointed to handle the advertising account...LONDON (Brand Republic) – Publicis USA has been appointed to handle the advertising account ... underway in Sydney. Committee managing director Scott Givens said, “We chose Publicis because of its ... ’s reputation in sports and events marketing. The deal comes three years after Publicis’ direct mail arm ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
