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Publicis has merged its below-the-line financial arm Publicis Financial into its mainstream operations to win more business from financial services clients. The move follows two recent wins - a pounds 10m account with UBS and a pounds 7m account for the launch of Commercial General Union.
Publicis account director Richard Bagnall-Smith is joining Wunderman Cato Johnson as director of client services. The agency has just won the pounds 1.5m launch account for the Tally software package after a pitch against Saatchi & Saatchi and J Walter Thompson.
LONDON - Publicis Groupe has launched a new global digital arm under the banner Publicis Modem, which encompasses the network's Modem Media and Publicis Dialog agencies.
Catherine Deneuve stars in a new campaign for Orange in France.
Orange in France has launched a TV spot for Christmas.
Publicis has appointed Patrick Hanson-Lowe to the new role of chief marketing officer for the UK group. Hanson-Lowe, who has spent the past seven years at Publicis as a worldwide account director, will now be responsible for the marketing function across the UK group of companies.
Last month's change at the top at Publicis London that saw Neil Simpson replaced as the chief executive by The Red Brick Road's Karen Buchanan followed a period of steady improvement in the agency's performance in recent years, with 2010 seeing a continuation of this upward arc, at least in terms of...
Publicis Modem has appointed Tanya Faulkner as its client services director. Faulkner joins the agency from Aqueduct, where she held an equivalent role.
Low-brow comedy gives Publicis success with its Plenty and Hula Hoops work.
Enda McCarthy is still frustrated that he hasn't quite yet made it as a rock star.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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