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Punter appeal - Publicis UK

Low-brow comedy gives Publicis success with its Plenty and Hula Hoops work....Publicis' campaign for the towel brand Plenty, which stars Latino superhero Juan Sheet. Of the 2 ... . Comedy is clearly a strength of Publicis' campaigns. The agency's work for Hula Hoops, which includes ... -olds when it came to how much the ad made them like the crisps brand. The work Publicis has created ...

School Reports 2011: Publicis

Last month's change at the top at Publicis London that saw Neil Simpson replaced as the chief...Score: 7 Agency fact file: Publicis Type of agency Creative Company ownership Publicis Groupe Key personnel Nigel Jones group UK CEO and chairman ... . It was an app that also rose to the top of the download charts in May. In addition, Publicis' "Megane ...

Hotline: Publicis Modem appointment

Publicis Modem has appointed Tanya Faulkner as its client services director. Faulkner joins

Hotline: Appointment at Publicis

Publicis has appointed Patrick Hanson-Lowe to the new role of chief marketing officer for the UK

Diary: Publicis' pop-picker

record collection than Publicis' UK group chairman, Nigel Jones?

Enda McCarthy, Publicis Modem

Name: Enda McCarthy Job: Chief executive, Publicis Modem The reason I got into advertising was ... that I didn't make it as a rock star. The campaign I'm most proud of working on is ... Kellogg's Crunchy Nut Corn Flakes. The "irresistibly delicious" campaign we created in 2001. And the campaign I ...

Pennycuick moves to Publicis Modem

Publicis Modem has hired Alix Pennycuick as its creative director....He joins from DraftFCB, where he worked as the UK digital creative director. Pennycuick replaces Pablo Marques, who has left Publicis Modem, and will work on business including Renault, easyJet and RBS, reporting to the chief executive, Enda McCarthy. At DraftFCB, Pennycuick worked on the agency ...

Marcel merges with Publicis Net

French agency Marcel is merging with Publicis Net to create a "turbo-charged" digital boutique...., Ray-Ban and Persol. Charles Georges-Picot, deputy managing director of Publicis Conseil, will head ... , president of Publicis France, said: "This merger between Marcel and Publicis Net creates an agency that we ...

Publicis extends footprint in China

Publicis has acquired Beijing-based marketing company Longtuo, as it looks to enhance its presence...Longtuo has e-commerce expertise in creative, customer acquisition and marketing solutions. The company, set up in 2000, employs 140 people in its Beijing, Shanghai and Guangzhou offices. Publicis ... of Razorfish Greater China. In 2009, Publicis acquired digital ad agency Razorfish from Microsoft for around ...

Martin Reidy quits Publicis Worldwide

LONDON - Martin Reidy, the worldwide chief executive of Publicis Modem and Publicis Dialog...-out of the Publicis Modem network, which now has offices in 40 countries and employs 1,200 staff. Since then, Publicis Worldwide's digital revenues have doubled. Digital now accounts for 15 per cent of the network's revenues. Richard Pinder, the chief operating officer of Publicis Worldwide, said: "Martin helped us ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.