08 Jul 2011
| by Katherine Levy
Low-brow comedy gives Publicis success with its Plenty and Hula Hoops work....Publicis' campaign for the towel brand Plenty, which stars Latino superhero Juan Sheet.
Of the 2 ...
.
Comedy is clearly a strength of Publicis' campaigns. The agency's work for Hula Hoops, which includes ...
-olds when it came to how much the ad made them like the crisps brand.
The work Publicis has created ...
05 Sep 2011
| by Staff
Last month's change at the top at Publicis London that saw Neil Simpson replaced as the chief...Score: 7
Agency fact file: Publicis
Type of agency
Creative
Company ownership
Publicis Groupe
Key personnel
Nigel Jones group UK CEO and chairman ...
. It was an app that also rose to the top of the download charts in May.
In addition, Publicis' "Megane ...
20 May 2011
Name: Enda McCarthy Job: Chief executive, Publicis Modem The reason I got into advertising was ... that I didn't make it as a rock star.
The campaign I'm most proud of working on is ... Kellogg's Crunchy Nut Corn Flakes. The "irresistibly delicious" campaign we created in 2001.
And the campaign I ...
27 Apr 2012
Catherine Deneuve stars in a new campaign for Orange in France.
22 Nov 2011
Orange in France has launched a TV spot for Christmas.
05 Aug 2010
| by Kunal Dutta
Publicis Modem has hired Alix Pennycuick as its creative director....He joins from DraftFCB, where he worked as the UK digital creative director.
Pennycuick replaces Pablo Marques, who has left Publicis Modem, and will work on business including Renault, easyJet and RBS, reporting to the chief executive, Enda McCarthy.
At DraftFCB, Pennycuick worked on the agency ...
15 Nov 2010
| by Sara Kimberley
French agency Marcel is merging with Publicis Net to create a "turbo-charged" digital boutique...., Ray-Ban and Persol.
Charles Georges-Picot, deputy managing director of Publicis Conseil, will head ...
, president of Publicis France, said: "This merger between Marcel and Publicis Net creates an agency that we ...
14 May 2012
| by John Reynolds
Publicis has acquired Beijing-based marketing company Longtuo, as it looks to enhance its presence...Longtuo has e-commerce expertise in creative, customer acquisition and marketing solutions.
The company, set up in 2000, employs 140 people in its Beijing, Shanghai and Guangzhou offices.
Publicis ...
of Razorfish Greater China.
In 2009, Publicis acquired digital ad agency Razorfish from Microsoft for around ...
22 May 2012
A new campaign for Terminix by Publicis Dallas features a set of scary monsters.
25 Jan 2012
McVitie's has launched an ad by Publicis London to promote its new Quirks offering.