New campaign: Nissan Qashqai
06 Dec 2006
Nissan is supporting the launch of its Qashqai compact car with a campaign based on a fictitious
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New campaign: Nissan Qashqai
11 Mar 2008
Nissan is launching a pan-European sequel to its 'skateboard' TV ad to promote its Qashqai model....The campaign, entitled 'City living', breaks later this month. The executions show Buenos Aires coming to life, with buildings picking up a Qashqai and passing it around in a game. The Argentinian city's busiest street, Avenue Corrientes, was closed for a weekend while the ad was being filmed. TBWA has ...
Media: Strategy Analysis - Nissan makes the Qashqai fly online
20 Apr 2007
Brand: Nissan Qashqai...Qashqai, an SUV-style hatchback, before its above-the-line launch, among a cynical, predominantly online ... OMD Viral seeding: GoViral Website design: DUKE PR: Staniforth STRATEGY The "Qashqai Car ... of Nissan's new breed of car - a compact crossover called Qashqai - before the product launched last month ...
TBWA\London produces new Nissan Qashqai virals
29 Apr 2008 | by Staff
LONDON - TBWA\London is following up last year's viral campaign for the Nissan Qashqai, which
Nissan Qashqai 'city living' by TBWA\London
26 Feb 2009
Nissan will be launching this follow-up to the skateboard TV ad for its urban crossover vehicle, the Qashqai, on April 6. Called city living , the spot shows the city of Buenos Aires coming to life with buildings picking up the urbanproof Qashqai in favour of other cars and playing a game with it. The game ...
Manning Gottlieb OMD in online campaign for Nissan Qashqai
07 Apr 2008 | by Fiona Ramsay
of the Nissan Qashqai....The campaign launches on Tuesday with homepage takeovers on AOL and Yahoo, and future online ad campaigns to come on FT.com, Telegraph.co.uk and Times Online. The Qashqai campaign will focus on video ... . The campaign was created by Duke London. Nissan has already promoted the Qashqai sports utility vehicle ...
Nissan cars soar as it launches world of Qashqai
05 Dec 2006 | by by Joanne Payne
LONDON - Cars fly through the air as Nissan launches its latest model, the Qashqai, with a viral...The online spot revolves around a driver involved in the new urban sport known as Qashqai Car ... "professional" Qashqai drivers. The pan-European effort brings the games to life throughout the online world ... the sport further, driver Aki Yakamoto teamed up with Nissan to develop a new concept car, the Qashqai ...
Nissan doodles on listings pages for Qashqai push
04 Mar 2008 | by Nikki Sandison
campaign to back its Qashqai model....images of the Nissan Qashqai with doodles to promote individual product features. The campaign is part ... to capture how the Nissan Qashqai fits seamlessly into urban life and helps you get the most out of city ... hope to add to the reader s enjoyment of the publication. Nissan introduced the Qashqai as a ...
Nissan pushes urban parking technology for Qashqai model
05 Dec 2011 | by Matthew Chapman
Nissan is running a direct mail campaign to highlight the Qashqai's high-tech cameras, which help...The pack, created by Tullo Marshall Warren, will contain a pair of sunglasses with mirrors, which allow the wearer to see behind them. Activity is designed to fit into Nissan s positioning for the car, which carries "The ultimate urban car" strapline. The Qashqai's Around View Monitor technology ...
Nissan ups its 'urban' message for Qashqai model
18 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Nissan, the Japanese car brand, has released a fresh marketing push for its Qashqai model, focusing..."stylish impact", features the Nissan Qashqai driving through a dense city while animated characters watch ... segment, and one on which Nissan has focused a great deal of attention, enabling the Qashqai to become a ... it to another level by leveraging the design aspect of the car. This time, the Nissan Qashqai will add style ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
