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Nissan's soaring sales: the strategy behind the success

with its 'crossover' vehicles Qashqai and Juke, which do not conform to traditional car-industry segments ... to the British car buyer.' Advertising for Qashqai and Juke now accounts for 70% of Nissan's overall UK ... and instead focus on cross-car leadership, with Qashqai and Juke. That has been supported by other 'halo ...

Nissan ups its 'urban' message for Qashqai model

Nissan, the Japanese car brand, has released a fresh marketing push for its Qashqai model, focusing..."stylish impact", features the Nissan Qashqai driving through a dense city while animated characters watch ... segment, and one on which Nissan has focused a great deal of attention, enabling the Qashqai to become a ... it to another level by leveraging the design aspect of the car. This time, the Nissan Qashqai will add style ...

Adwatch (4 May) - Top 20 recall: Direct Line tries a new approach

27 12= ( ) Nissan Qashqai TBWA\London, TBWA\G1/ Manning Gottlieb OMD ...

Nissan shifts marketing budget to experiential projects

on the interior and exterior of The O2 will focus on the Japanese marque's Qashqai model, as well as its ...

Nissan replaces BMW as O2 auto partner

on the interior and exterior of The O2 will focus on the Japanese marque's Qashqai model, as well as its ...

Nissan launches Lonely Planet tie-in campaign

guides to drive awareness of its new Qashqai crossover vehicle....Qashqai microsite ahead of next month's launch of the car. The campaign aligns with Nissan's above ... the Qashqai the "perfect vehicle to master urban areas". A microsite, www ... about the Qashqai. ...

Brand Health Check: Skoda

-spending and highly successful Nissan Qashqai. The sector is likely to become cluttered in the New Year ...

The Marketing Society announces shortlist for awards

launched Qashqai O2 - The O2 - Extending the brand O2 - The O2 marketing academy Orange - Geography ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.