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Nissan's soaring sales: the strategy behind the success

with its 'crossover' vehicles Qashqai and Juke, which do not conform to traditional car-industry segments ... to the British car buyer.' Advertising for Qashqai and Juke now accounts for 70% of Nissan's overall UK ... and instead focus on cross-car leadership, with Qashqai and Juke. That has been supported by other 'halo ...

TBWA to release big budget Nissan ad

's Qashqai car....The ad, directed by Danny Kleinman, literally brings the city to life, with buildings, which pick the Qashqai over all other cars. Play With the City will break on TV from 6 April and run into 2009. Steve ... QASHQAI owns the compact crossover category it has created through the URBANPROOF positioning Creative ...

Nissan awards pan-European CRM brief to TMW

of its Qashqai compact crossover model. The TV, viral and direct marketing campaign features cars soaring through the urban sky as they take part in the 'Qashqai Car Games'. The unbranded clips are supported by a ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.