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Nissan's soaring sales: the strategy behind the success

with its 'crossover' vehicles Qashqai and Juke, which do not conform to traditional car-industry segments ... to the British car buyer.' Advertising for Qashqai and Juke now accounts for 70% of Nissan's overall UK ... and instead focus on cross-car leadership, with Qashqai and Juke. That has been supported by other 'halo ...

Nissan pushes urban parking technology for Qashqai model

Nissan is running a direct mail campaign to highlight the Qashqai's high-tech cameras, which help...The pack, created by Tullo Marshall Warren, will contain a pair of sunglasses with mirrors, which allow the wearer to see behind them. Activity is designed to fit into Nissan s positioning for the car, which carries "The ultimate urban car" strapline. The Qashqai's Around View Monitor technology ...

Appointment to View: Nissan spoofs the spoof

You can't believe everything you see in Nissan's latest effects-laden Qashqai campaign, created

Nissan ups its 'urban' message for Qashqai model

Nissan, the Japanese car brand, has released a fresh marketing push for its Qashqai model, focusing..."stylish impact", features the Nissan Qashqai driving through a dense city while animated characters watch ... segment, and one on which Nissan has focused a great deal of attention, enabling the Qashqai to become a ... it to another level by leveraging the design aspect of the car. This time, the Nissan Qashqai will add style ...

Nissan 'human fly' by TBWA\G1

TBWA\G1 in France has launched a new campaign for the Nissan Qashqai.

CREATIVE STRATEGY - Nissan shows that street cred doesn't come easy

. Yes, Nissan, I am looking at you. Nissan s current campaign for their new Juke and Qashqai models ... -trendy posters as if it was "born" in Shoreditch. Another press ad has a grey Qashqai whizzing along a street ... to explain matters. "More tough, more stylish. Urbanproof. Mastered" pure gibberish. No doubt the Qashqai ...

Nissan seeks agency for UK direct account

Paris office, launched in the UK in March, and promotes the new version of the Nissan Qashqai. The ad saw a Qashqai make its way through a city while trying to dodge balls of paint that were being fired ...

Nissan shifts marketing budget to experiential projects

on the interior and exterior of The O2 will focus on the Japanese marque's Qashqai model, as well as its ...

Nissan replaces BMW as O2 auto partner

on the interior and exterior of The O2 will focus on the Japanese marque's Qashqai model, as well as its ...

Nissan launches Lonely Planet tie-in campaign

guides to drive awareness of its new Qashqai crossover vehicle....Qashqai microsite ahead of next month's launch of the car. The campaign aligns with Nissan's above ... the Qashqai the "perfect vehicle to master urban areas". A microsite, www ... about the Qashqai. ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.