23 May 2012
| by Arif Durrani and Ben Hall
in no small part by the Radio Advertising Bureau (RAB), which celebrates its 20th anniversary today....much-loved content. As the commercial membership body, the RAB has been able to foster and tap ...
of government spend was expected to create a giant dent. Radio in fact ended the year up 2.2%. The RAB helped ...
to continue, with RAB planning to unveil two new initiatives at its birthday celebrations today, RadioGauge ...
30 Mar 2012
| by Maisie McCabe
The Radio Advertising Bureau (RAB), the marketing body for commercial radio, is to celebrate its 20...and why radio is still popular.
A full line up is yet to be announced but a spokesman for the RAB said ...
initiatives designed to help advertisers and agencies get the most out of radio.
The RAB launched in May ...
.
Simon Redican, managing director of the RAB, said: "With record audiences, revenues booming ...
01 Mar 2012
've plenty happening there. From RAB's new partnership with D AD to the Campaign Big Awards, Private Hear ...
spend reflects our commitment to growing audiences. The RAB has developed a marketing plan that sums up ...
-winning research. We remain committed to improving creative standards. The RAB's Private Hear feature in Campaign ...
09 Feb 2012
to an amalgamation of Rab C Nesbitt and the Grand Canyon, Jamie started doing loads of good things for society. I ...
24 Jan 2012
| by Mark Barber, Radio Advertising Bureau
to advertisers. The RAB 'Media and the mood of the nation' research study from 2011 revealed how, at an overall ...
Barber is planning director at the Radio Advertising Bureau. To find out more, visit www.rab.co.uk . ...
19 Jan 2012
| by Maisie McCabe
Bowen, currently an account director at HMDG, will be tasked with delivering the RAB's programme of activity to improve creative standards after disappointing returns at awards shows and criticisms ...
, the managing director of the RAB.
Redican said: "The medium is in rude health, with record audiences ...
20 Dec 2011
| by Staff
comparethemarket.com. Simples!
9. FT Weekend, 'smart but casual'
This won RAB plaudits for its creative use ...
09 Dec 2011
| by Maisie McCabe
The RAB offers advertisers the chance to test the effectiveness of their radio campaigns for free ...
against 11 statements linked to the RAB's 5I's evaluation process (defined as Involvement, Identity ...
to commercial radio and a sample of non-listeners.
Mark Barber, planning director at the RAB, said: "Q3's ...
18 Nov 2011
The six-figure campaign will include spots across commercial radio,
created by Radioville, as well as print and online advertising,
sponsorships, awards, conferences and the relaunch of the RAB
website. ...
17 Nov 2011
| by Staff
that Thinkbox has long stolen a march on all of the other trade bodies, it's good to see the RAB finally doing ...
