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will be to develop a new audience measurement system. June 2006: The RAB, now run by the RadioCentre, receives a ... - applies to join. But these are worrying times for the medium as the RAB announces that commercial radio ... development at Times Newspapers, are appointed as the RAB's new chairman and managing director respectively ...
as the RAB gears up for a relaunch as part of the expanded RadioCentre under chief executive Andrew Harrison ... -executive chairman of the RAB. Redican joined Times Newspapers from Classic FM, where he was the group head of sponsorship. Before that he was head of planning at Starcom Mediavest. Next week the RAB is set to unveil a ...
The RAB's managing director, Justin Sampson, has sent out a letter to agencies and advertisers...In the letter, Sampson concedes that MacKenzie has contributed to a "healthy debate" on the subject of the inadequacies of the current "paper diary" system of measuring radio listening figures. But he goes on to state that "RAB believes it is important to push the debate forward as Rajar continues ...
The Radio Advertising Bureau (RAB) has published a guide to achieving effective communications through sponsorships and promotions following a sold-out seminar on the subject in September. The full text of 'Accessing the listener through Sponsorships and Promotions' can be seen on the RAB web ...
The free service is aimed at encouraging more advertisers to consider using radio as part of their marketing mix. Simon Redican, RAB managing director, said: "The aim is to help customers create more ... creatively or if they are struggling to crack a specific brief, the Ad Doctor can help them." The RAB ...
of advertisers as the slowdown in advertising revenue threatens the growth of the medium. The RAB ... on short-term growth in radio advertising rather than the long-term view. The RAB restructure sees ... advertising. Barber joins the RAB from Universal McCann, where he was an account director. Peter Cory ...
The Radio Advertising Bureau has appointed Katherine Dunham to the new role of strategy consultant for the nations and regions. Dunham was previously an account director at Mediaedge:cia.
The Radio Advertising Bureau has hired Hooper Galton to handle its advertising account after a pitch handled by Oyster Catchers.
The Radio Advertising Bureau is launching a viral campaign to promote the findings of its joint research with the Internet Advertising Bureau. The viral, created by Quiet Storm, can be viewed at www.wepredictariot.com.
The Radio Advertising Bureau has launched a Listeners Radio Choice campaign to allow radio listeners to vote on their favourite radio ads. Listeners who log onto the web sites of selected radio stations will be played one ad from a database of the most successful radio ads of the past ten years and...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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