RAB seeks new gold standard measure for radio campaigns
15 Jul 2008 | by Emma Barnett
LONDON - The Radio Advertising Bureau is doubling the number of campaigns its quantitative research tool RadioGauge will analyse this summer.
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RAB recruits Clare Bowen as head of creative
19 Jan 2012 | by Maisie McCabe
Bowen, currently an account director at HMDG, will be tasked with delivering the RAB's programme of activity to improve creative standards after disappointing returns at awards shows and criticisms ... , the managing director of the RAB. Redican said: "The medium is in rude health, with record audiences ...
COI to evolve to fit changing landscape
29 Apr 2008 | by Isabella Piasecka
of communications agencies following an independent review of its media buying systems by RAB (Radio Advertising
McArthur measures up to online data challenge
27 Oct 2009 | by Sara Kimberley
, for the Brightest Business Idea in Scotland to launching the RAB and increasing radio's revenue share from 2% to 7 ... , it's difficult to get unanimity." McArthur initially founded the RAB in 1992 as a project to help ... agencies and advertisers for free." New direction However, McArthur left the RAB in 2006 when ...
VCCP and Comparethemarket.com top creative radio rankings
09 Dec 2011 | by Maisie McCabe
The RAB offers advertisers the chance to test the effectiveness of their radio campaigns for free ... against 11 statements linked to the RAB's 5I's evaluation process (defined as Involvement, Identity ... to commercial radio and a sample of non-listeners. Mark Barber, planning director at the RAB, said: "Q3's ...
All interested agencies invited to compete for COI media buying requirements
29 Jul 2009 | by Arif Durrani
buying systems by RAB (Radio Advertising Bureau) founder and media industry expert, Douglas McArthur. ...
Radio Centre's Cory to forge agency relationships at Google
14 Feb 2007 | by by Mark Banham
, and during his time at the RAB helped the organisation build radio from claiming 2% of advertising revenue ...
Churchill's radio ads boost interest levels
20 Oct 2009 | by Stacey Pratt
and RAB research showed that the radio advertising distinctly improved three measures - commitment ...
COI to consolidate £200m UK media buying business
22 Jul 2009 | by Arif Durrani
by the Radio Advertising Bureau (RAB) founder and media industry expert, Douglas McArthur OBE, which began ...
My Media Week: Steve Hatch, MEC
22 Sep 2010 | by Harriet Dennys
. The questions from the judging panel - chaired by the RAB s Linda Smith - are tough but fair and, regardless ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
