Radio: Using modal targeting to boost brand usage
16 Sep 2010 | by Radio Advertising Bureau
the full 118 24 7 case study at the RAB website ...
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Radio doubles happiness levels, according to RAB research
28 Jun 2011 | by Maisie McCabe
more energy. Mark Barber, planning director at RAB commented: "Our latest research highlights ...
Radio: Using beyond the spot to mobilise listeners and drive behavioural change
16 Sep 2010 | by Radio Advertising Bureau
that was on the listeners' level and mobilise them to act. Read the full Change4Life case study at the RAB website ...
Justin Sampson takes chief executive role at Barb
31 May 2012 | by Maisie McCabe
high-profile media position was as the managing director of the RAB, a job he held for 12 years until ...
Commercial radio increases share of display market to 5.9%
20 May 2010 | by Maisie McCabe
quarter, with national advertising up 15% year on year. Simon Redican, managing director of the RAB, said ...
And Now a Few Laughs from our Sponsors
01 Jan 1900 | by Larry Oakner
's on rab.co.uk in the radio ads archive - it's called Instant Death). They found a way to just march ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
