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certificate to reward excellence in radio planning and buying excellence. The RAB has also outlined plans ... . In addition, the RAB has unveiled an effectiveness tracker to offer advertisers an improved return on investment. The RAB think tank will meet quarterly under the direction of Martina King, chairman of the RAB ...
The campaign begins on Friday and consists of three 40-second executions, each featuring a new strapline echoing the RAB s initials, radio adds bite . The ads were written by creative agency Hooper ... of the RAB, said: We re using radio to demonstrate the power of radio. The campaign will run nationally ...
expert to beginner -- and will be available as a PDF from the ISBA and RAB websites from November 28. Michael O'Brien, RAB director of marketing operations, said: "This guide takes advertisers through ... from experts from world-class organisations such as BT, Vodafone and McDonald's. "The RAB ...
The service will create conceptual radio ads from specific briefs and will help translate TV executions into radio ideas. The RAB's latest advertiser survey revealed that some clients are unsure how they can translate their visual campaigns to an audio medium. Mark Barber, planning director at the RAB ...
contact the Radio Advertising Bureau at rab.co.uk ." The ad follows an independent research study ... message." While one of the first talking press ads, the RAB ad was beaten to the debut honour by Herbal Essences, which ran a soundchip talking ad in IPC's Marie Claire last March. The RAB ad was art directed ...
Results from a survey of 550 radio listeners, conducted by the RAB, found that 59% listen to more radio if they have access to digital platforms such as DAB, the internet, mobile phone and digital TV ... listeners have participated in on air competitions via their TV. Alex Underwood, RAB senior planning ...
organisation for the RAB, the Commercial Radio Companies Association and chart company Hit 40 UK. King s appointment is the first part of the relaunch of the RAB, which will take place across the coming months ... value to the RadioCentre, the RAB and the Commercial Radio industry as a whole. King said: Radio has ...
. Channel 4 Radio would be the most recent addition to the RAB since TalkSport took up membership ... . The group was bought by UTV in 2005 and joined the RAB last November under the stewardship of new chief executive Scott Taunton. MacKenzie had withdrawn from the RAB in 2001, a move understood to have been taken ...
with 6.4m. The RAB said fourth quarter radio revenue stood at 141.7m, 61.2% of which was from ... and promotions revenue of 62.1m. Despite the fall in revenues the RAB said that it was confident about ... quarter to 31.9m a week, equal to 66% of the adult population. The RAB said listening hours continued ...
Increases in national and local revenues outweighed a substantial drop in sponsorship and promotions revenues, according to new figures released by the RAB. National revenues climbed 3.4% to 85m and local revenues climbed 1.2% to 40.4m. However, sponsorship and promotions revenues fell 8% to 24m ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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