Radio trade body offers £1m of air-time to advertisers
15 May 2009 | by Sarah Johnson
LONDON - The Radio Advertising Bureau (RAB) has extended its annual awards and is giving away £500
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RAB launches campaign to promote radio in credit crunch
04 Feb 2009 | by Sarah Johnson
LONDON - The Radio Advertising Bureau is launching a radio campaign later this week to promote the use of radio in an economic downturn.
Radio boosts online brand browsing by 50%
27 Jan 2010 | by Maisie McCabe
The research, carried out by Dollywagon Media Science and Other Lines of Enquiry for the RAB, measured the actual browsing behaviour of respondents who heard 23 live radio campaigns from the travel ... ,200 people who had listened to the ads with 600 people who had not. Mark Barber, planning director at the RAB ...
Improved reception
18 Jan 2011 | by Mark Barber
by the evidence set out in the Radio Advertising Bureau's (RAB) Radio: The Online Multiplier research report, combined with the effectiveness data provided for individual radio campaigns by the RAB's ongoing ...
Jeremy Lee on Media: Clear thinking inside the box
24 Aug 2010 | by Jeremy Lee
Bureau (RAB) was enjoying at the time. Moreover, it was contended that their attempt to put on a united ... , whereas the RAB was very much held up as the model for media trade bodies at the beginning of this century ...
Forward Thinking Essays 2012: Upwardly mobile radio, Mark Barber, Radio Advertising Bureau
24 Jan 2012 | by Mark Barber, Radio Advertising Bureau
to advertisers. The RAB 'Media and the mood of the nation' research study from 2011 revealed how, at an overall ... Barber is planning director at the Radio Advertising Bureau. To find out more, visit www.rab.co.uk . ...
Turned off
29 Jun 2010 | by Andy Fry
, compared with 39.4m in Q1 of 2007 Sources: The Newspaper Society, RAB ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
