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The Radio Advertising Bureau (RAB) has published a guide to achieving effective communications through sponsorships and promotions following a sold-out seminar on the subject in September. The full text of 'Accessing the listener through Sponsorships and Promotions' can be seen on the RAB web ...
The Radio Advertising Bureau has launched a Listeners Radio Choice campaign to allow radio listeners to vote on their favourite radio ads. Listeners who log onto the web sites of selected radio stations will be played one ad from a database of the most successful radio ads of the past ten years and...
still run RAB's ads championing radio as a medium and said TWG might rejoin if the economic climate improved. RAB managing director Justin Sampson said that, even after TWG left, RAB board members ...
into the effectiveness of radio advertising compared with other media. The RAB will plough more then pounds 100 ... , such as which type of ads were most effective. Justin Sampson, operations director of the RAB, said: There is no real strategic proof of how effective radio advertising is compared with other media. RAB customer ...
The Radio Advertising Bureau is launching a radio campaign targeting advertisers and media buyers and highlighting the benefits of the medium under the strapline 'Radio adds bite'.
The Radio Advertising Bureau has published the results of Toyota's creative multiplier research which aims to measure radio's contribution to a multi-media campaign. The research focused on the use of radio in the launch campaign for the Toyota Corolla and showed a sharp increase in awareness among...
ITV has hired Radio Advertising Bureau (RAB) managing director Justin Sampson to the new role.... He joins after 12 years building the RAB into one of the most respected media marketing organisations ...
The Radio Advertising Bureau (RAB) has reacted angrily to claims that online adspend has exceeded...that radio expenditure is falling. RAB operations director Michael O'Brien said the IAB figures were ...
, the RAB and OAA will work with advertisers to show them how the two media can be used to improve their advertising's return on investment. The RAB is working on several such projects. It has also teamed up ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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