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RadioGauge Predict offers an easy way to access the data collected by the RAB's advertising ... of the RAB, said: "Media and creative agencies frequently ask us for aggregated data from RadioGauge to help ... weekly by the RAB. Clare Bowen, head of creative development at the RAB, said: "From speaking ...
to the RAB's qualitative research tool, RadioGauge. Dunham spent nine years at WPP-owned Mediaedge:cia and starts her new role, based in Manchester, in January. Her appointment comes after the RAB's recent ...
This year, the RAB has introduced the 1m Aerials Creative Challenge, which will award 500,000 of radio airtime to an existing radio advertiser and 500,000 for the best new radio ad. Interpublic ... :cia for Volvic each have two nominations. Anna Pennington, project director, Radio Advertising Awards, RAB ...
the year to support radio s position with their clients. Linda Smith, chair of the RAB, said Carat shone ... % increase in campaigns measured on RadioGauge. Simon Redican, managing director of RAB, said: "This year ...
in no small part by the Radio Advertising Bureau (RAB), which celebrates its 20th anniversary today....much-loved content. As the commercial membership body, the RAB has been able to foster and tap ... to ZenithOptimedia. As the commercial radio body, the RAB helped galvanise the industry at a time it needed it most ... online listening console. Such innovation is only set to continue, with RAB planning to unveil two new ...
The trade marketing body for the commercial radio sector has posted a 1 min 17 second ad on YouTube that plays on the audio impact of the commercials selected by Thinkbox to promote television as an advertising platform. A spokesman for the RAB said: "The advert showcasing telly actually uses iconic ads ...
more energy. Mark Barber, planning director at RAB commented: "Our latest research highlights ...
The Radio Advertising Bureau (RAB), the marketing body for commercial radio, is to celebrate its 20...and why radio is still popular. A full line up is yet to be announced but a spokesman for the RAB said ... initiatives designed to help advertisers and agencies get the most out of radio. The RAB launched in May ... . Simon Redican, managing director of the RAB, said: "With record audiences, revenues booming ...
been met, including 50% of all listening is via a digital platform. Smith said the RAB believed radio will account for 7% of media spend in three years, up from 6% today. Smith said: "The RAB's business plan ...
Linda Smith, the newly appointed executive chair of the RAB and chair of the Media Week Awards...at the RAB? LS: To work with the RAB's managing director Simon Redican and planning director Mark Barber ... to achieve during your time at the RAB? LS: I want my legacy to be an absolute conviction that we have a ... the radio media owners are doing. I want the RAB to be an evangelist for radio in a constructive ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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