Digital One and RAB ready for £2m campaign
01 Jun 2000 | by MediaWeek
Digital One and RAB ready for £2m campaign
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RAB must tune in to issues facing radio
31 Oct 2002 | by MediaWeek
RAB must tune in to issues facing radio...'s the second RAB conference I've attended and other media sectors should ponder the lessons. First, it is free ... to cast a convicted criminal, to ensure the ad had the authentic voice of a gun-toting male! RAB ...
RAB appoints Cory to media planning post
10 Nov 2000 | by IAN DARBY
The Radio Advertising Bureau (RAB) has appointed Peter Cory as its first director of media planning....The Radio Advertising Bureau (RAB) has appointed Peter Cory as its first director of media planning. Cory joins the RAB from Universal McCann, where he is the group director on its Coca-Cola account. He will help the RAB to work more closely with advertisers to make the use of radio more ...
RAB readies 'Britain Loves Radio' campaign
16 Nov 2011 | by Maisie McCabe
The Radio Advertising Bureau (RAB) is launching the 'Britain Loves Radio' nationwide multimedia...and online advertising, sponsorships, awards, conferences and the re-launch of the RAB website. Starting ... across all the commercial radio networks for the next three months. The RAB started a Facebook page ... positions radio as an "essential and positive choice" for brand marketers and will underpin all of the RAB ...
RAB set to have bigger industry voice
14 Feb 2006 | by Amanda Lennon
of the radio industry, although a full merger of the RAB and the Commercial Radio Companies Association now...The RAB's extended role is expected to involve the communication of one radio message ... Bureau and the Hit40UK pop chart show. An announcement is expected from the RAB later this week ... of a full merger between the RAB and the CRCA, with some suggesting it would be a cost cutting exercise ...
RAB's MacArthur backs Rajar's electronic ratings stance
21 Oct 2003 | by Ian Darby,
LONDON - Douglas MacArthur, chief executive of the RAB, has written to advertisers and agencies
Hotline: The CRCA and RAB confirm they are to merge
24 Mar 2006
have confirmed they are to merge to form a new body called the RadioCentre. The RAB chief executive
Hotline: RAB to launch nationwide marketing campaign
18 Nov 2011
The six-figure campaign will include spots across commercial radio, created by Radioville, as well as print and online advertising, sponsorships, awards, conferences and the relaunch of the RAB website. ...
RadioCentre unveils new-look RAB to boost industry
06 Mar 2007 | by Darren Davidson
certificate to reward excellence in radio planning and buying excellence. The RAB has also outlined plans ... . In addition, the RAB has unveiled an effectiveness tracker to offer advertisers an improved return on investment. The RAB think tank will meet quarterly under the direction of Martina King, chairman of the RAB ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
