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this campaign works better than a serious, fact-driven one would. To listen to the ad go to RAB OnLine (www.rab.co.uk). ...
year on year, according to the RAB, which billed the results as a "breakthrough". According to Nielsen ... , the managing director of the RAB, puts it partly down to the RAB's own research efforts but also to the end ... that TV is the casualty of radio's new-found popularity. However, figures from the RAB comparing radio ...
the coming bank holiday weekend on Flextech s Bravo. The schedule, For Men Only, will include Rab C ...
the potential to reach this audience. According to the Radio Advertising Bureau (RAB), there are 7.4 million ... for an average of 15 hours a week. The RAB figures underscore the degree to which brands have neglected ... Steele, head of RAB s media planning services. Women more than men have a very intimate ...
by hiring ex-insurance boss Paul Thompson as its CEO. The two hedge funds, RAB Capital and SRM Global ...
that advertisers weren't spending as much," says Justin Sampson, managing director of the RAB. "But it did well out ...
featuring Gregor Fisher, of Rab C Nesbitt fame, struggling to keep his Bobby Charlton hairdo and his dignity ...
, with BARB for more than 15 years, and has been an RAB Councillor and a member of the Advisory Committee ...
of the ISBA RTSA Committee for six years, with BARB for more than 15 years, and has been an RAB Councillor ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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