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30 May 2007 | by Marketing Staff
, with BARB for more than 15 years, and has been an RAB Councillor and a member of the Advisory Committee ...
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MEDIA: Women demand a fresh perspective - Brands are having to think harder about their media usage in order to target young women Robert McLuhan writes.
25 May 2000 | by ROBERT MCLUHAN
the potential to reach this audience. According to the Radio Advertising Bureau (RAB), there are 7.4 million ... for an average of 15 hours a week. The RAB figures underscore the degree to which brands have neglected ... Steele, head of RAB s media planning services. Women more than men have a very intimate ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
