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The RAB Aerial Awards 2006: Best FMCG

WINNER Title: Footballer Client: Ginsters Real Honest Food Agency: Bartle Bogle Hegarty Creative team: Steve Robertson, Justin Moore Creative directors: Marc Hatfield, Pete Bradley Media planner: Georgia Thomas Media agency: Starcom Motive Facilities house: Wave Sound engineer: Tony Rapaccioli Agency...

NEWS: Grey develops offbeat Dry Blackthorn theme

The comic character, Rab C. Nesbitt, appears both in the nude and in drag in Grey s new pounds 2...The comic character, Rab C. Nesbitt, appears both in the nude and in drag in Grey s new pounds 2 million campaign for Dry Blackthorn cider. The ads take an irreverent look at how you can save water during droughts. In one ten-second execution Nesbitt is shown bathing with a can of Dry ...

RADIO: MAKING SOME NOISE

The RAB is turning its attention to creativity as the industry wakes up to the medium's strengths...written and well directed. During its first ten years, the RAB focused on media agencies, with some time ... with laughter. Andrew Ingram, the director of the Aerials Foundation at the RAB, says: "It's easy for funny ...

Radio: Using beyond the spot to mobilise listeners and drive behavioural change

that was on the listeners' level and mobilise them to act. Read the full Change4Life case study at the RAB website ...

BBH pair triumph at Aerial Awards with Ginsters 'sex line' ad

, triumphed in the retail and finance category with their "direct line to branch" ad for NatWest. The RAB ...

Matthew Clark puts Blackthorn task up for grabs

aliens , Grey used the comic Scottish character, Rab C. Nesbitt, to promote the brand. The ads took ...

ANALYSIS: COMPANY CV - AG Barr

Address: 1 North Road, Atherton, Manchester Date of birth: 1901 Nationality: Scottish through and through. AG Barr s most famous brand - Irn-Bru - is a national institution. Rab C. Nesbitt sprinkles it on his chips, Billy Connolly has dedicated a song to it and it has even been ...

Stop Press

the coming bank holiday weekend on Flextech s Bravo. The schedule, For Men Only, will include Rab C ...

RADIOWATCH: Radio Choice - Pot noodle

.brandrepublic.com and click on RadioWatch, or visit www.rab.co.uk. ...

Radio: How To Write For Radio - Al Young, co-author of the Apple Tango ’lost property’ spot, recalls how a crazy idea was fashioned into a memorable radio commercial

version of the top 40, telephone the RAB on 020 7306 2500. There are also a small number of the books ...

 

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