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Bowen, currently an account director at HMDG, will be tasked with delivering the RAB's programme of activity to improve creative standards after disappointing returns at awards shows and criticisms ... , the managing director of the RAB. Redican said: "The medium is in rude health, with record audiences ...
The RAB tests around 10 ad campaigns every month as part of its ongoing radio advertising research ... and their agencies free of charge, for campaigns worth more than 350,000 and 40,000 respectively. The RAB ... statements that link to the RAB's 5Is (Involvement, Identity, Impression, Information and Integration ...
The ad for Autoglass beat 38 other ads to come top of the RAB rankings with an ad narrated by real ... are receptive and have faith in what they are hearing, accordig to the RAB. Every month the RAB's RadioGauge ... around 10 ads against the RAB s 5Is framework (Involvement, Identity, Impression, Information ...
quarter, with national advertising up 15% year on year. Simon Redican, managing director of the RAB, said ...
by the evidence set out in the Radio Advertising Bureau's (RAB) Radio: The Online Multiplier research report, combined with the effectiveness data provided for individual radio campaigns by the RAB's ongoing ...
. The questions from the judging panel - chaired by the RAB s Linda Smith - are tough but fair and, regardless ...
to an amalgamation of Rab C Nesbitt and the Grand Canyon, Jamie started doing loads of good things for society. I ...
3% in 2011. According to Simon Redican, managing director of the RAB, a 15% increase in brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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