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RAB launches planning and creativity tools

RadioGauge Predict offers an easy way to access the data collected by the RAB's advertising ... of the RAB, said: "Media and creative agencies frequently ask us for aggregated data from RadioGauge to help ... weekly by the RAB. Clare Bowen, head of creative development at the RAB, said: "From speaking ...

RAB celebrates 20 years of championing commercial radio

in no small part by the Radio Advertising Bureau (RAB), which celebrates its 20th anniversary today....much-loved content. As the commercial membership body, the RAB has been able to foster and tap ... to ZenithOptimedia. As the commercial radio body, the RAB helped galvanise the industry at a time it needed it most ... online listening console. Such innovation is only set to continue, with RAB planning to unveil two new ...

RAB recruits Clare Bowen as head of creative

Bowen, currently an account director at HMDG, will be tasked with delivering the RAB's programme of activity to improve creative standards after disappointing returns at awards shows and criticisms ... , the managing director of the RAB. Redican said: "The medium is in rude health, with record audiences ...

RAB readies 'major customer initiatives' for 20th celebration

The Radio Advertising Bureau (RAB), the marketing body for commercial radio, is to celebrate its 20...and why radio is still popular. A full line up is yet to be announced but a spokesman for the RAB said ... initiatives designed to help advertisers and agencies get the most out of radio. The RAB launched in May ... . Simon Redican, managing director of the RAB, said: "With record audiences, revenues booming ...

Two decades of tuning in to commercial radio

As it celebrates 20 years, the RAB is stepping up its mission to inject creativity into radio...Friday, is on the case as part of its mission to promote radio advertising. Simon Redican, the RAB ... the past fortnight, the RAB has worked with three creative teams at John Lewis' ad agency Adam Eve ... director, praised the RAB team who helped them with creative challenges such as what John Lewis, a normally ...

Justin Sampson takes chief executive role at Barb

high-profile media position was as the managing director of the RAB, a job he held for 12 years until ...

Has radio recovered since the death of COI?

've plenty happening there. From RAB's new partnership with D AD to the Campaign Big Awards, Private Hear ... spend reflects our commitment to growing audiences. The RAB has developed a marketing plan that sums up ... -winning research. We remain committed to improving creative standards. The RAB's Private Hear feature in Campaign ...

Forward Thinking Essays 2012: Upwardly mobile radio, Mark Barber, Radio Advertising Bureau

to advertisers. The RAB 'Media and the mood of the nation' research study from 2011 revealed how, at an overall ... Barber is planning director at the Radio Advertising Bureau. To find out more, visit www.rab.co.uk . ...

Private View: Darren Bailes and Dave Bedwood

to an amalgamation of Rab C Nesbitt and the Grand Canyon, Jamie started doing loads of good things for society. I ...

 

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