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The joy of sex marketing

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

to the category, whereas India is much more toned-down in terms of the visuals we will use ,' he explains. 'In India, there is very little advertising or awareness; condoms are still a taboo purchase. We had a ... the public arena that connects to health and wellbeing, whether sex, alcohol or drugs, must never ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

10 Feb 2012 | by Alex Brownsell

forward and connect with the customer. Consumers change, so the brand needs to evolve.' Despite ...

Local Government Association appoints David Holdstock as director of comms

09 Feb 2012 | by Matt Cartmell

The Local Government Association has appointed Hillingdon Council's well-connected comms head...professionals. LGcommunications has strong connections with the LGA, with which it has jointly run its ...

Russell Davies: Cheap screens are encouraging lazy advertising from all

09 Feb 2012 | by Russell Davies

of change: cheapness and abundance. They are potent in themselves but, of course, they're often connected ... connection and a video camera. It's reusable and rechargeable. You've probably paid hundreds of pounds ...

How can magazines mix digital and commerce?

09 Feb 2012 | by Rebecca Miskin and Zoe Bale

also deliver connection, topicality, relevance and technological innovation. Our focus ... of tablets, mobile magazine apps, hyper-connectivity to social media, paywall experiments and e-commerce. We will continue to see an increase in location-based services, enabling magazine brands to connect with readers ...

Is media fairer to women?

09 Feb 2012 | by Alasdair Reid

", she says. "This new breed of connectivity will be an increasingly valued skill for organisations ... to deliver value to clients. Connectivity, collaboration and holistic thinking will help agencies achieve this. Women's strengths in connectivity will help more of us succeed as leaders." Maybe: Pippa ...

Generation Y can answer the high street's woes

09 Feb 2012

humanity and sense of community. Half of our respondents claimed that they had no pride in or connection ... and they are clear about what needs to happen to ensure this. First, they yearn for social connection. The high ... of the service offering of every high-street retailer connecting with customers at a human and personal level ...

Punter Appeal - VCCP

09 Feb 2012 | by Katherine Levy

. But it struggled to connect with 25- to 34-year-olds - arguably, a demographic that a no-frills airline does ...

All about...Facebook's IPO

09 Feb 2012

to accomplish a social mission to make the world more open and connected. We think it's important ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

08 Feb 2012 | by Helen Edwards

. The controversy arises from Dow's purchase, in 1999, of Union Carbide , owner of the pesticide plant in India ...

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