Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
frequently and give them an emotional connection to the brand. With Murphy revealing that customers ...
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Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
to the non-visual gives radio a unique connection to emotions and humour is often the key to a successful ad ...
Kopparberg 'un-established since 1882' by RKCR/Y&R
15 May 2012
to connect it with unconventional lifestyles, innovation and music.
DDB takes emotional approach for new VW Polo campaign
14 May 2012 | by Loulla-Mae Eleftheriou-Smith
connect with." Executive creative director Jeremy Craigen worked on the ad with copywriter Tom ...
Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
connection between the airline and the pleasure of travelling, whether for family holidays, business ... less on the price messages, which people know, and building emotional connection. It feels like ...
Pepsi releases 'Live For Now' ad starring Nicki Minaj
09 May 2012 | by Loulla-Mae Eleftheriou-Smith
to connect with pop-culture and entertainment and providing them with unparalleled experiences in relevant ...
Ad watchdog upholds complaint against BSkyB
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
not have a landline, they would be required to pay a one-off charge of 25 to have their HD box connected ... either have to have the HD box connected to a landline or pay an additional payment of 25, as it changed ...
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
and we connect with the car straight away, feeling protective of this 'ugly duckling'. In less than 30 ...
D&AD celebrates its Golden Jubilee
26 Apr 2012
, but the lack of gimmicks makes it a classic. CATEGORY: Digital Design Title: Connecting lifelines ...
Sainsbury's Bank 'rainbows' by AMV BBDO
24 Apr 2012
The ad uses images of double rainbows, to convey how customers can receive double Nectar points, set to a version of Rainbow Connections , originally written for The Muppet Movie in 1979. The spot was written by Diane Leaver and art directed by Simon Rice. It was directed by Michael Geoghegan ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
