The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
include Sky, which in 2005 began to view connecting sponsorship with its Sky Arts channel ...
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Corona Extra embarks on heavyweight outdoor and digital drive
01 Jun 2012 | by Gemma Charles
manager for Corona Extra, said: "The idea behind the new campaign was to recreate the strong connection ...
What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
teenagers today are better connected, it is wrong to assume this means they have better communication skills ... ABOUT HYPER-CONNECTED TEENS - Cyber-bullying Marketers investing in social networks must understand that connectivity comes with responsibility. The Child Exploitation and Online Protection Centre ...
Katherine Levy: Advertising proves to be the big issue for connected TVs
31 May 2012 | by Katherine Levy
shows. Welcome to the Pandora's box of connected TV. The owner of the NBC network, NBCUniversal ... crystallises the connected TV challenges that our industry must finally accept and address. DISH promotes ... technology. The DISH saga is one of the first connected TV disputes, with more no doubt to come. But, in a ...
How digital can turn a great story into a super-franchise
31 May 2012
. Significantly, all franchise elements tie back to the virtual world in an effort to maintain connectivity ...
Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
of French Connection's King's Road store in London. While the mid-market fashion brand has built up a ... in just 15 minutes in one of its other London stores last year - French Connection's recent performance ... acknowledging at the time that, while French Connection's international and licensing businesses in North ...
National Lottery promotes its 'genuine' Olympic contribution
29 May 2012 | by Matthew Chapman
are actually connected with helping the top athletes train to win medals." Print ads will also run, starring ...
MTV
29 May 2012
Lauper with the line 'I want my MTV'. It created an undeniable and enduring connection between musicians ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
by unknowns such as Babylon Zoo and Mr Oizo become chart-topping hits. Sweet spot Connecting ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
