Editorial: Business leaders in the spotlight
03 Apr 1998 | by DAVID MICHIE
. But all too many CEOs have yet to make the connection between the importance of reputation - the company ...
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Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign
12 Jun 1998 | by IAN DARBY
with issues connected to France 98 before the market became too crowded. Cohn and Wolfe has a 13 ... closely with the French police, British transport police and the Home Office on issues connected to fans ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
and Saatchi set up Cause Connection a CRM dedicated division. But as the technique concerns relationships ...
CAMPAIGNS: CONSUMER LAUNCH; Putting paid to free banking?
13 Sep 1996 | by TOM DAWN
5,000 life assurance; cardholder protection, and protection for Barclays Connect debit card ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
