Data marketers should stick to subjects consumers care about
30 Mar 2012 | by John V Willshere
this approach is much more likely to produce a powerful connection than trying to create something people might ...
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Laithwaites Wine names ex-Lloyds man as marketing chief
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
, which has operations across America, Hong Kong, India, Australia and mainland Europe, with annual sales ...
Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum
08 Mar 2012
. Social media is a vital way to connect directly with consumers. It's not easier, or more difficult ...
Love Home Swap to ramp up marketing and partner with Mumsnet
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
properties, based on owners response rates, testimonials added to their profiles, and their Facebook Connect ...
Tributes paid to 'pivotal' IDM founder Derek Holder
16 Feb 2012 | by Daniel Farey-Jones
he connected with people. You couldn t help but warm to him. And that is how he persuaded so many ...
Tesco must find a new role for Clubcard
15 Feb 2012 | by Alan Mitchell
you are trying to build, or mend, strategically crucial businesses in the US, China, India and Japan ... connecting the dots between data sets.' Deep down, however, there is a much bigger question facing ...
Chrysler re-launches with £10m Super Bowl campaign
03 Feb 2012 | by Alex Brownsell
, with the intention of making Jeep the company's only remaining global marque. In an effort to re-connect with UK ...
TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
the controversial Olympic Route Network (ORN). This network of roads connecting key venues has been caricatured ... cross-Thames gondola link planned to connect the Olympic sites at Greenwich Peninsula and the Royal ...
More data leaks while Europe cracks down on wrongdoers
26 Jan 2012 | by Daniel Farey-Jones
including his and others numbers in the information it sends to websites on 3G and WAP connections ...
SHIFT: Personalisation key to coping with the death of the tribe
20 Jan 2012 | by Nicola Clark
It is a widely acknowledged marketing truth that what consumers really want is to connect with people, not brands. Consumers have a 'herd mentality' and tend to want what other people have ... . What's in it for marketers? Cardmunch shows you LinkedIn profile information and common connections ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
