National Lottery promotes its 'genuine' Olympic contribution
29 May 2012 | by Matthew Chapman
are actually connected with helping the top athletes train to win medals." Print ads will also run, starring ...
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Corona Extra embarks on heavyweight outdoor and digital drive
01 Jun 2012 | by Gemma Charles
manager for Corona Extra, said: "The idea behind the new campaign was to recreate the strong connection ...
Kopparberg 'un-established since 1882' by RKCR/Y&R
15 May 2012
to connect it with unconventional lifestyles, innovation and music.
DDB takes emotional approach for new VW Polo campaign
14 May 2012 | by Loulla-Mae Eleftheriou-Smith
connect with." Executive creative director Jeremy Craigen worked on the ad with copywriter Tom ...
Pepsi releases 'Live For Now' ad starring Nicki Minaj
09 May 2012 | by Loulla-Mae Eleftheriou-Smith
to connect with pop-culture and entertainment and providing them with unparalleled experiences in relevant ...
Ad watchdog upholds complaint against BSkyB
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
not have a landline, they would be required to pay a one-off charge of 25 to have their HD box connected ... either have to have the HD box connected to a landline or pay an additional payment of 25, as it changed ...
D&AD celebrates its Golden Jubilee
26 Apr 2012
, but the lack of gimmicks makes it a classic. CATEGORY: Digital Design Title: Connecting lifelines ...
Sainsbury's Bank 'rainbows' by AMV BBDO
24 Apr 2012
The ad uses images of double rainbows, to convey how customers can receive double Nectar points, set to a version of Rainbow Connections , originally written for The Muppet Movie in 1979. The spot was written by Diane Leaver and art directed by Simon Rice. It was directed by Michael Geoghegan ...
Private View: Linus Karlsson and Damon Collins
19 Apr 2012
-channel connectivity is clearly to be applauded, I doubt the aura I was encouraged to create on the brand's microsite ...
How the Tesco brand lost its value
19 Apr 2012
an erosion of the emotional connections, finally caught up with it. Like many a marriage, things slowly ... , the emotional connection a brand makes with them, the aesthetics of shops, the packaging and so forth. Here ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
