Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
is less about the device and more about "connectivity". She said: "When you think about connectivity ...
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John Shewell: Focus Beyond Reputation
18 May 2012 | by John Shewell
is to connect with citizens by engaging and involving them in the design and delivery of key public services ... matters and how local public services are communicated can make all the difference. We need to connect ... engage with citizens and innovate services. Our mission should be to connect with the place we serve ...
Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
these properties together. We focused on Sheraton s core values: 'warm', 'connected', and 'community'. Our guiding ... to connect with other people, and when they do, they are more productive and they are happier. What ... guests a sense of connection wherever they travel those are our key advertising messages. We invest ...
James Murray resigns from Fleishman-Hillard
18 May 2012 | by John Owens
, Aviva, Scottish Power and the State Bank of India. Richard Kanareck, Fleishman-Hillard s MD in London ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are both made and owned by the consumer. Today s consumers are more socially connected; they are persuaders who ... consumers are more connected in one sense, it has also driven real, personal interaction further away ...
David Cameron attempts to appear 'honest and tough' on eurozone crisis
18 May 2012 | by John Owens
that it was more dangerous to stay silent than to speak out . Connect Communications CEO Gill Morris saw Cameron ...
City & Corporate: The Week in The City
18 May 2012
FTI Consulting has opened an office in Mumbai. The launch marks FTI's second office in India after
The truth about lying on your CV
17 May 2012 | by Suzy Bashford
@DanBryantRD In the age of hyper-connectivity and social media, it seems even more ludicrous that someone ...
B&Q calls direct marketing review
17 May 2012 | by Sara Kimberley
does not retain a direct marketing agency. In the past, it has worked with agencies including RMG Connect, Rapier and the now-defunct Personal. The review follows recent advertising activity by B Q ...
Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
to connect quickly with viewers and it delivers a call to action through defined response channels. Now ... Viewers don t want to be bombarded Simplicity and intuitiveness are key (therefore connectivity ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
