The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
include Sky, which in 2005 began to view connecting sponsorship with its Sky Arts channel ...
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Corona Extra embarks on heavyweight outdoor and digital drive
01 Jun 2012 | by Gemma Charles
manager for Corona Extra, said: "The idea behind the new campaign was to recreate the strong connection ...
Oxford Circus and King's Cross among first to receive Wi-Fi
01 Jun 2012 | by Arif Durrani
this year, with Oxford Circus and King's Cross to offer internet connectivity in time for the London 2012...customers will soon be able to connect to the internet for live travel information while ... connected to the station s Wi-Fi service at exactly the same time to reproduce the service experience of a ... Underground and are about to connect some iconic and world famous Tube stations with a Wi-Fi service London ...
Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
, even if they aren t planning a special activity. In a demonstration of the connection ...
Amex partners Foursquare to bring location-based deals to UK
31 May 2012 | by Sarah Shearman
connected online and when it comes to shopping they are actively seeking real-time offers that generate ...
What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
teenagers today are better connected, it is wrong to assume this means they have better communication skills ... ABOUT HYPER-CONNECTED TEENS - Cyber-bullying Marketers investing in social networks must understand that connectivity comes with responsibility. The Child Exploitation and Online Protection Centre ...
Katherine Levy: Advertising proves to be the big issue for connected TVs
31 May 2012 | by Katherine Levy
shows. Welcome to the Pandora's box of connected TV. The owner of the NBC network, NBCUniversal ... crystallises the connected TV challenges that our industry must finally accept and address. DISH promotes ... technology. The DISH saga is one of the first connected TV disputes, with more no doubt to come. But, in a ...
Google's big debate on piracy, privacy and porn
31 May 2012
voices", the number it estimates will be connected to the internet in the next five to ten years. This is clearly a big opportunity, fuelled by India and China. Google is also looking ahead to developments post ...
How digital can turn a great story into a super-franchise
31 May 2012
. Significantly, all franchise elements tie back to the virtual world in an effort to maintain connectivity ...
Gavin Devine: Ready to take on the big boys
31 May 2012 | by Matt Cartmell
' agency to bolster its environment, food and rural affairs connections. It was there that he met Deshmukh ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
