Bupa marketer McAnena departs to set up consultancy
03 Apr 2012 | by Alex Brownsell
and will aim to help businesses make a connection between their ambitions and their customers needs . Bupa ...
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Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
you give up the direct connection to your consumer, you give up everything.' How can marketers ... 's different social channels add up to hundreds of millions of direct connections with the consumer. If you ... is in the product and experiences we provide, and second, through the meaningful connections we provide. I used ...
Social Brands: How to be social
16 Feb 2012 | by John Owens
'campaign map' plotting how every element was connected, with social media at the core. People were ...
Ipsos completes acquisition of Synovate
13 Oct 2011 | by Emily Tan
market here has grown faster than anywhere else in the world particularly in countries like India ...
BrandMAX digest: 'B' is for business as well as for brands
30 Sep 2011 | by Staff
-schmaltzed by Sainsbury's? No, there has to be that emotional connection. We are not after schmaltz with our campaigns ... child, that connect John Lewis with its fans. Question to Richard Hudson, marketing director, BMW ...
Adstream acquires Little Black Book
26 Aug 2011 | by Daniel Farey-Jones
Book in connecting the advertising community at a personal level seemed to us an ideal complement to Adstream s own core capabilities of helping business to connect and interact more efficiently, both locally ...
Andrew Walmsley on Digital: The future is cheap
27 Jul 2011 | by Andew Walmsley
from smartphones. New markets, new demand, more time spent online. Trend four Connectivity ...
The BR 200 July 2011: The web's most influential bloggers (151-200)
21 Jul 2011 | by Staff
Digicynic 1832 194 Digital connections 1817 ...
UBM sells Music Week in £2.4m deal
27 Jun 2011 | by Mark Banham
The portfolio within the UBM Connect group comprises Pro Sound News Europe, TVB Europe, Installation Europe and Music Week print magazine titles and related websites and events, and will add ... entertainment title MCV. Adrian Barrick, chief executive of UBM Connect, said: "I am pleased we will pass ...
MediaMind sells to DG FastChannel for $517m
17 Jun 2011 | by Ben Bold
content, enabling advertisers to most effectively connect with audiences globally." Trifon said: "DG ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
