Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
brands and connections with consumers. These are long-term investments, and any time we have been guilty ...
Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
was marketing director for healthcare UK and he also spent three years in India as RB s marketing director ...
Glue Isobar wins AkzoNobel DIY digital creative account
03 May 2012 | by Katherine Levy
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Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
and current campaign is 'the people connection'. While it may appear to Londoners that there is a Starbucks ... to make sure his mission to connect with Starbucks customers remains on course. THREE CHALLENGES FACING ...
Tobacco branding ban debate: reaction from all sides
13 Apr 2012 | by Matthew Chapman
focusing on the connection between branding and smoking behaviour may be a distorted way of looking ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
, information, ways in which people can connect with each other. We re providing innovative products ...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
on investing in the UK, bringing more innovation and communication here, doing more to connect with consumers ... , India and Latin America at least once a year. 'I have a complex life, like our consumers. I can ... and inspiring products, communications and proposition. That doesn't preclude me from being connected ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
