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, in the 1980s. 'It is important that there is an obvious connection and chemistry between the director ...
Perhaps it's the long eyewitness pieces in the weekend supplements that tell of how dreadful it is to toil away in a modern-day workhouse? If it's any of these things, then news this week that India's leading call centre service provider ICICI OneSource has brought in fresh media advisers in the form ...
and sport from ITN and Sky respectively. One of the most effective way to connect with a youth audience ... as they come into the market with a brand that creates an emotional connection. MOBILE PHONE USERS: THE NEXT ...
Shouting about GPRS connectivity, 3.4Mb internal memory and 104MHz processors is no longer the only game in town as technology is reshaped to fit our changing lives. The benefits are all that most potential buyers are interested in, which means tech-heavy explanations of a product's capabilities ...
the technology delivers real benefits and reliability. In March, Vodafone launched its Mobile Connect Card, a ... -led.' Vodafone's ongoing PR campaign for its Mobile Connect Card has made extensive use of product trials ...
in the service. Within one week of the product launch, 2,000 blueyonder customers upgraded their connection ... for Future Home is the need for a fast broadband connection, so the service is perfect for our readership ...
to stay connected'. The consumer campaign will focus on targeting the lifestyle media. Porter Novelli ...
in Russia, China, India and Thailand and the group's view is that modern consumers need to be drawn ...
The Cheshire-based agency was appointed without a pitch and has been briefed to raise the profile of NTL Home's broadband internet service, which allows consumers to access digital TV, internet and telephony with a single connection. 'We will start the brief with a media tour aimed at new and existing ...
Electronic media are revolutionising childhood. Kids are the keenest users of the internet, e-mail and mobile phones and, as such, are communicating and receiving communications at an unprecendented level. So, what techniques can PROs use to reach those most in tune with new media? With...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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