How has Tesco got away with it for so long?
25 Nov 2005 | by Kate Nicholas, kate.nicholas@haynet.com
connection - and, of course, food and wine. Let's face it - Tesco is taking over our lives. Even ...
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Public Affairs: The week in Lobbying
12 Dec 2008
. - Saffron Chase has been called in by the new All Party Parliamentary Group for UK-India Trade & Investment ...
Tie Rack looks to Italian heritage
09 Sep 2005
Frangi has appointed Redhead PR to position Tie Rack as a supplier of 'luxury goods for the masses'. Recently installed group marketing director Sara Carter said the company believed Tie Rack's Italian connection had been underplayed. Redhead replaces three-year incumbent and fashion specialist Stephanie ...
Opinion: Sudan 1 flags up PR risks in supply chain
25 Feb 2005 | by Kate Nicholas, kate.nicholas@haynet.com
-ton batch of red chilli that was exported from India in 2002 - and have emerged as a PR problem ...
News Analysis: Will consumer PR revive hurt M&S?
19 Nov 2004
emphasises the fact that it is a unique collection, communicating its connection to M&S is just as important ...
Opinion: Leader - Sainsbury's PR must go beyond 'basics'
22 Oct 2004 | by Ravi Chandiramani
to create its own quirky storylines in the media to rebuild an emotional connection with consumers ...
News Analysis: PR stunts juggle risk with success
09 Jul 2004
founder Mark Borkowski says: 'PR opportunism has to have connectivity with the audience, the market ...
PRWEEK AWARDS 2003: Gold - The V4 Award - Private Sector Department of the Year
31 Oct 2003
In January 2003, Safeway became a multiple takeover bid target. After the initial deluge of media enquiries, most journalists did not think it was worth talking about Safeway except in terms of its connection with the bid, assuming stores would close and product development would stop. Media relations ...
Profile: Kai Boschmann, Burger King International
08 Aug 2003 | by Ian Hall
agency partners can connect, so we can be more consistent with the media'. Boschmann says she has ...
EDITORIAL: NGOs shouldn't be underestimated
28 Jun 2002
Exxon Mobil, parent company of Esso, also takes a remarkable leap of imagination to claim that the dollars dollars resembles the symbol of Nazi SS - a connection many were unlikely to make until now. Esso must be unfamiliar with the legal wrangle between ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
