Brand Manager of the Week: Malcolm Parkinson
23 May 2012
'. It connected with its target market. What is your all-time favourite slogan? Ronseal's 'It does what ...
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The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
by unknowns such as Babylon Zoo and Mr Oizo become chart-topping hits. Sweet spot Connecting ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are both made and owned by the consumer. Today s consumers are more socially connected; they are persuaders who ... consumers are more connected in one sense, it has also driven real, personal interaction further away ...
The truth about lying on your CV
17 May 2012 | by Suzy Bashford
@DanBryantRD In the age of hyper-connectivity and social media, it seems even more ludicrous that someone ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
brands and connections with consumers. These are long-term investments, and any time we have been guilty ...
Helen Edwards: How Samsung trumped Nokia
09 May 2012 | by Helen Edwards, PPA, Business columnist of the year
to carve out share in markets such as India and China. Second, beware generic positioning. Appropriation ... of 'Connecting people'. For many years, it served the brand well. Then devices shifted their centre of gravity ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
it is essential that projects are developed within a 'connected environment and (are) easy to share peer ... ? Yes. Teens live in a virtual world and I want to be in a digital world, but I also want to connect ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
and current campaign is 'the people connection'. While it may appear to Londoners that there is a Starbucks ... to make sure his mission to connect with Starbucks customers remains on course. THREE CHALLENGES FACING ...
Hamleys switches from Seventy Seven PR to LightBrigade
03 Apr 2012 | by John Owens
and Dublin stores, as well as the company s growing international estate, from the Middle East to India ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
