DDB takes emotional approach for new VW Polo campaign
14 May 2012 | by Loulla-Mae Eleftheriou-Smith
connect with." Executive creative director Jeremy Craigen worked on the ad with copywriter Tom ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ...
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
and we connect with the car straight away, feeling protective of this 'ugly duckling'. In less than 30 ...
Audi presents brand manifesto in global campaign
18 Apr 2012 | by Alex Brownsell
'ultra' lightweight vehicle development, and its 'connect' in-car digital products. A voiceover ... , to create new kinds of technology technology that can connect everything important to us, that can make ...
Nissan launches first short film
30 Mar 2012 | by Sara Kimberley
The five-minute film, set in India and created by AKQA, features two lovers who are torn apart ... (30 March) on Facebook and YouTube, and in cinemas across India. The film is part of the car marque ... were also conducted in shopping malls across nine cities in India. The top 100 were selected based ...
Omnicom and IPG form JV to service $1bn global Chevy account
27 Mar 2012 | by Anne Cassidy
Omnicom-owned Goodby Silverstein Partners, previously Chevy s lead agency in the US, and Interpublic s McCann Erickson, the brand s lead agency in Latin America, India and China, have formed the 50 ... , the chairman of McCann Worldgroup India. These four creative leaders will work in collaboration on all major ...
Ford turns social to crowdsource mobile-vehicle innovations
27 Feb 2012 | by Ed Owen
the question slightly differently "What will connectivity in vehicles do for you in the future?" in a ...
Skoda meets PR agencies to commission special project work
14 Feb 2012 | by Sara Luker
is looking for a UK-based agency to help co-ordinate its comms across Africa, the Middle East, India ...
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
, move forward and connect with the customer. Consumers change, so the brand needs to evolve." Despite ...
Chrysler re-launches with £10m Super Bowl campaign
03 Feb 2012 | by Alex Brownsell
, with the intention of making Jeep the company's only remaining global marque. In an effort to re-connect with UK ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
