Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ...
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Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
of French Connection's King's Road store in London. While the mid-market fashion brand has built up a ... in just 15 minutes in one of its other London stores last year - French Connection's recent performance ... acknowledging at the time that, while French Connection's international and licensing businesses in North ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are both made and owned by the consumer. Today s consumers are more socially connected; they are persuaders who ... consumers are more connected in one sense, it has also driven real, personal interaction further away ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
you give up the direct connection to your consumer, you give up everything.' How can marketers ... 's different social channels add up to hundreds of millions of direct connections with the consumer. If you ... is in the product and experiences we provide, and second, through the meaningful connections we provide. I used ...
Pentland seeks Kickers support as it hires Fluorescent for Ted Baker brief
24 Apr 2012 | by Sara Luker
its hunt for an agency to help strengthen Speedo UK s connection to swimming and watersports ...
Sarah Gower: On the starting blocks
19 Apr 2012 | by John Owens
connect with a 14- to 19-year-old audience,' she explains. A part of this focus includes the Adidas ...
Warehouse begins advertising pitch
12 Apr 2012 | by Anne Cassidy
considered it before. Warehouse hired Jennifer Roebuck, the former French Connection head of digital and e ...
Bench hires Canoe as UK consumer PR agency
03 Apr 2012 | by Sara Luker
The lifestyle and clothing brand wants to connect with modern urbanists , which it defines as young people who take inspiration from urban culture, music and media. Canoe will be handling all aspects of the clothing brand s PR, consumer, trade and retail in both lifestyle and performance sectors ...
My YouTube ad of the week: Martin Bailie, Glue Isobar
22 Mar 2012
Bailey is connected and inventive, embracing new customers and transforming his brand. Connected ...
Tapping into the potential of GenerationYNot
09 Mar 2012 | by Nicola Clark
and connected group, with a modern outlook. These women spent an estimated total of 92m on the UK high ... on brands and new products; 75% use Facebook to better connect with friends and family. 3. GYN feels ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
