Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
, even if they aren t planning a special activity. In a demonstration of the connection ...
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Corona Extra embarks on heavyweight outdoor and digital drive
01 Jun 2012 | by Gemma Charles
manager for Corona Extra, said: "The idea behind the new campaign was to recreate the strong connection ...
Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
24 May 2012 | by Gemma Charles
India, the company launched Tata Global Beverages Re-imagination Scholarships with Brunel University ...
Brand Manager of the Week: Malcolm Parkinson
23 May 2012
'. It connected with its target market. What is your all-time favourite slogan? Ronseal's 'It does what ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ...
Kopparberg 'un-established since 1882' by RKCR/Y&R
15 May 2012
to connect it with unconventional lifestyles, innovation and music.
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
brands and connections with consumers. These are long-term investments, and any time we have been guilty ...
Pepsi releases 'Live For Now' ad starring Nicki Minaj
09 May 2012 | by Loulla-Mae Eleftheriou-Smith
to connect with pop-culture and entertainment and providing them with unparalleled experiences in relevant ...
Gallo teams up with Universal Pictures for film club drive
08 May 2012 | by Gemma Charles
-media initiative aimed at creating deeper connections with consumers.
Pepsi releases limited-edition Michael Jackson cans for global push
03 May 2012 | by Loulla-Mae Eleftheriou-Smith
and epic, live events, so that they can continue to connect with Jackson's music and honour his legendary ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
