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Apple cements most valuable brand status as UK's giants slide

managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ...

Nike marketing boss attacks 'institutionally analogue' businesses

you give up the direct connection to your consumer, you give up everything.' How can marketers ... 's different social channels add up to hundreds of millions of direct connections with the consumer. If you ... is in the product and experiences we provide, and second, through the meaningful connections we provide. I used ...

Infrastructure India calls in Merlin for financial brief

Infrastructure India, a London-listed investment company focused on Indian infrastructure assets...Infrastructure India (IIP) is led by Tom Tribone, non-executive chairman, and Sonny Lulla, chief ... than $125bn under management. IIP represents Guggenheim s primary investment platform for India ... attractions of exposure to India as one of the fastest growing economies globally and to the transport ...

Consumer: Land Rover evokes interest in young

of the car going on sale in the autumn of 2011. The challenge was to connect with a younger, urban, design ... To build anticipation for the new Range Rover Evoque To connect Range Rover with a new audience ... created his spring/summer 'look book' in a series of shoots. When connected, the locations of the shoots ...

Getting behind the IAB figures: Media experts on the rise of mobile

but great for us planners. Combining this with a better user experience (hardware and connection speeds can ...

Social Brands: How to be social

'campaign map' plotting how every element was connected, with social media at the core. People were ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

. The controversy arises from Dow's purchase, in 1999, of Union Carbide , owner of the pesticide plant in India ...

What do you do when the prime minister comes knocking?

, it is always worth marketers connecting with them to get ahead of regulation", he says. "We all operate ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.