Platform: Reputation is the victim of media shock tactics - Advertising has discovered the benefit of piggy-back PR campaigns but shock treatment does the client no favours, says Eugene Bacot.
27 Jun 1997 | by By EUGENE BACOT.
Fcuk fashion is the copy line for the French Connection ad campaign....Fcuk fashion is the copy line for the French Connection ad campaign. And it isn t a ... Connection joins Wonderbra, Benetton, Club 18-30 and probably Demon Eyes, as campaigns that seek to generate the PR-ad spend multiplier that comes from integration. With French Connection, all ...



