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HSBC launches 'Indian Summer' campaign

28 May 2009 | by Alex Brownsell

RMG Connect, rolls out this week and has been designed in the style of rangoli, an Indian art form ...

HSBC stands by 'global' brand strategy

02 Jun 2009 | by Alex Brownsell

Boulton. The press, outdoor and digital ads, created by RMG Connect, use images in the style of rangoli ...

Zurich backs Connect offer

30 Jun 2009 | by Alex Brownsell

LONDON - Financial-services brand Zurich is to launch its direct insurance offering, Zurich Connect

Digital report: Better connected

10 Nov 2010 | by Nicola Clark

of them now accept that connecting with bloggers is vital, many are falling at the first hurdle ... bloggers connect with their readers. 'Bloggers want to add value to their readers and they won't want ... , there is no doubt marketers can learn much about how to connect with bloggers by speaking to them directly ...

BA taps into Olympic connections

05 May 2011 | by Ed Owen

BA today launches a new advertising campaign with its Olympic ambassadors that aims to tap into undiscovered British talent as part of its 'Great Britons' push.

VisitBritain strives for 'emotional' connection

05 May 2010 | by Alex Brownsell

LONDON - VisitBritain is looking to instil a greater 'emotional' appeal in its international tourism marketing, in the build-up to the London 2012 Olympic Games.

French Connection to launch Facebook store

09 Feb 2011 | by Sarah Shearman

French Connection is to follow Asos and launch a dedicated Facebook store in a move to ramp up its...A selection of French Connection clothing will be sold at the store, which opens at the end of the month. French Connection and other high-street retailers are adding to their ecommerce offerings in an effort to say attuned to customers' changing buying habits. In September 2010 French Connection ...

French Connection moves into m-commerce

11 Mar 2011 | by Sarah Shearman

French Connection, the high street fashion brand, has launched it first transactional iPhone App...Connection's entire range of products, view its "look book" of outfits, and purchase items. It also combines elements of social commerce, connecting to users' Facebook and Twitter accounts so they can share ... Connection, said: "Mobile commerce was the next step in our multi-platform digital strategy." French ...

Brand Health Check: French Connection

31 May 2012 | by Kim Benjamin

of French Connection's King's Road store in London. While the mid-market fashion brand has built up a ... in just 15 minutes in one of its other London stores last year - French Connection's recent performance ... acknowledging at the time that, while French Connection's international and licensing businesses in North ...

Andrew Walmsley on Digital: Connecting the dots

19 May 2010 | by Andrew Walmsley

flurry of coffee machines being connected to the internet, starting with one at the Cambridge University computer lab in 1993. Now though, hackers are competing with serious players to connect anything they can ... and energy consumption over the web. Consumers are using their iPhones to connect to their home ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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