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Reactions ranged from feeling the choice of song and execution give the brand credibility, to those who felt the connection was too loose and the ad failed to have a'punchline. Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
McCain is launching a TV ad focusing on building a deeper emotional connection with consumers
New television ad from Ribena that aims to re-establish a connection with mothers.
Awards, while RMG Connect collected 10 gongs including two golds for its Listerine Embossed Letter.... The agency s creative director Beri Cheetham also picked up a creative direction award. RMG Connect picked ... of the year and cross platform categories. Tim Hipperson, chief executive officer of RMG Connect, said ...
Michelob, the premium packaged lager from Anheuser Busch, has teamed up with chef Paul Heathcote to launch a culinary calendar for 1998, priced at pounds 6.99.
Softmint Sensation to dental hygienists and dentists Creative agency RMG Connect Writer: Simon Kavanagh ... , and briefed RMG Connect with the task. The agency created a mailer designed to show that the variant ...
s new Connections Awards were set up to recognise. Many of the papers seen by the judges contained ...
LONDON - Waitrose and Brand Connection have been named creative champions at the Telegraph Create...The awards ceremony, presented by boxing guru Frank Maloney, kept its pugilist-inspired theme by awarding the Brand Connection-devised Waitrose campaign with a boxing belt to complement the £150,000 first prize, which will be used to host the campaign through online and press ads in the Telegraph ...
French Connection is involved in a trademark row with the wine company Bottle Green over its French Connection wine range as the fashion retailer prepares to launch into the alcoholic drinks market. The trademark registrar is expected to make its ruling in the next few weeks. - Marketing. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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